Imagery and videos shot with the Google Pixel 7 and 8, including this unforgetable moment with Bukayo Saka jumping a fan’s arms in the crowd following Declan Rice’s goal against Manchester United at Emirates Stadium.

https://www.instagram.com/p/Cwx5rV3tIop/

A collaboration between Arsenal and Fred Again x Baby Keem, to showcase the teams return to Emirates Stadium and tease Fred's new, unreleased single

https://www.instagram.com/p/C0CYRcPNaaQ/

Event coverage at adidas London store with Ian Wright and Frimmy for the launch of the Arsenal x adidas x Mahrishi collaboration.

The introduction of our new Arsenal signing box, based on insights from our longer form content showing clear spikes in viewership at new players seeing their shirt for the first time.

A short-form transition video that begins at London Colney but turns into Bukayo Saka wearing the shirt for warm-up. The video outperformed the main campaign video by x3, amassing more than 3.5million views on Instagram Reels alone.

https://www.instagram.com/p/Cy8b3xQtQxN/

Post match ‘Walk n Talks’ with AFC host, Frimmy, where a player chats about a moment from the match, posted onto social on embargo to build on the positive sentiment.

https://www.instagram.com/p/Czjo4Fatryq/

A two-minute slot at a media day with William Saliba and Martin Odegaard with the French international becoming our creative director for a tongue-in-cheek short-form video to promote the club’s new adidas third shirt.

https://www.instagram.com/p/CwFa5aVNdkY/

With fans stuck at home due to COVID-19, the team brought Aubameyang’s new contract announcement to everyone via live feeds on Facebook, Twitter, YouTube and Arsenal.com.

An Instagram Live featuring Ian Wright and Alexandre Lacazette followed up, engaging fans from all generations and locations.

Timbsy and Specs Gonzalez take on the Chopshot Challenge with guidance from the man who created it, World Cup winner Mesut Ozil.

Shot at Arsenal Training Centre, Mesut talks the boys through how he came up with the shot, how to do it yourself, and rates their attempts.

Social roll-out of the Arsenal x adidas Originals 93/94 away kit launch.

Accompanying content created by the team brought two generations together, as Arsenal legends Tony Adams, Ray Parlour and Nigel Winterburn met current stars Gabriel Martinelli, Sambi Lokonga and Alex Lacazette.

WWE Superstars Sasha Banks and Bayley visited Arsenal Training Centre to meet Danielle Carter and Viki Schnaderbeck, discussing women in sports, WWE’s first all female PPV and more.

A collaboration setup between Arsenal and WWE, that saw Pierre-Emerick Aubameyang attend RAW Live in London, meeting Superstars such as Seth Rollins, Alexa Bliss, Jinder Mahal, Apollo Crews, Baron Corbin and Braun Strowman.

The Women’s Super League champions meet the WWE Women’s Champion as Katie McCabe, Dom Janssen and Dan Carter meet Becky Lynch at WWE Live in London.

The team brought a legend and two of the most feared strikers in the Premier League together to discuss goals, celebrations, fashion and more.

Part 2 of the chat lives on Ian Wright’s channels.

Social roll-out for Arsenal Supporting Supporters campaign featuring Rob Holding and The Tollington.

Follow-ups included Pierre-Emerick Aubameyang and local car shop Autoparts, and Emile Smith Rowe with JNF Haircutters.

Social roll-out of the No More Red campaign by Arsenal and adidas, in which the former wore a white kit to raise awareness of knife crime in London and the surrounding areas.

The campaign was supported by Idris Elba and Ian Wright.

A tribute to the life of David ‘Rocky’ Rocastle (1967-2001) featuring Ian Wright and Bukayo Saka.

A project for young members of the local community was set up in Rocastle’s name, with matchday tributes including a bespoke programme cover, and players showcasing ROCASTLE 7 on their warm-up jerseys.

The former Arsenal midfielder looks back on his career, what could have been and more in a reveal all interview.

Shot on location of Arsenal’s old stadium, Highbury, Diaby meets Invincible Jeremie Aliadiere, reminiscing on the highs and lows of his time at the club.

Reactive social content showcasing the emotions of Arsenal fans as the team came back from 1-3 on aggregate to go through to the next round, winning 4-3.

Engaging, reactive content after a semi-final victory over Valencia in the Europa League, replying with a Game of Thrones phrase.

A tongue-in-cheek take on Lucas Torreira’s heatmap in 2018 with the accompanying copy that haters will say it’s Photoshop.

Utilising UGC, the team created a video asset to tease the announcement of record signing, Nicolas Pepe.

Social roll-out of the 2021/21 home, away and third shirts from adidas Football.

Social roll-out of the 2019/20 home, away and third shirts from adidas Football.

With Lucas Torreira’s Lion tattoo being so prominent, the team created a phase two asset to build on it.

Personalised birthday assets that celebrates the personalities, culture and character of each player, in this case Nigeria’s Alex Iwobi.

Social, digital and ideation of the #MerciArsene content to mark Arsene Wenger’s farewell after 22 years in charge.

Video created with Arsenal brand partner Visit Rwanda, educating fans on Rwanda traditions.

Produced by Justin Bannister.

Behind the scenes content following William Saliba on his journey from Lyon to London to sign for Arsenal

Sophie Radcliffe and Lorna North take on The Coast to Coast challenge, an iconic cycling challenge covering 140 miles from the West to East of the UK as part of the HERO5 launch.

The journey was split into three mini-movies, shared on GoPro Europe channels.

Marking the achievements of adventure runner Jamie Ramsay, who travelled 11,000 miles on foot from Vancouver, Canada to Buenos Aires, Argentina, raising money for Macmillan, Wateraid UK and CALM.

Ramsay used Microsoft devices for the duration of his trip, with content collated throughout.

Celebrating Phill Galloway’s art, created on Microsoft devices as part of the ‘Do Great Things’ campaign.

Photography and Video was shot on location in Spitalfields, East London.

Having seen Game of Thrones actor Kristian Nairn’s tweet that he wanted to check out the new Lumia phone.

The team reacted with a in-scripted, personalised device, accompanied by a GOT script.

With the Lumia 1520 topping a blind camera test list by a notable tech review site, the team created playful assets to celebrate, incorporating rival competitors within the copy.